[Product Concept] Haptic Palm
Title of the Product: Haptic Palm
Although the word ‘palm’s’ pronounciation is very similar to that of ‘pop’ (Haptic Pop already being a released cellphone from Samsung in Korea), I think Haptic Palm is the only name that would suit my creation.
I. Eve of Creation
1. Why Haptic?
The reason why I insisted on going with the already existing brand name ‘Haptic’ is because of the fact that Samsung has been releasing its ‘full touch phones’ under the name, and it has been successful. Rather, if another ‘full touch’ phone were to be released, it would be awkward without the name ‘Haptic.’ Also, Haptic is now penetrated in the consumers very well, meaning that it has successfully appealed to the public. Starting from Haptic I, Haptic II, Haptic Beam, Haptic Pop etc. As far as I’m concerned, one of the objectives of the YPM missions after all, is to create a phone that can be made, and that can sell.
2. Why Palm?
Palm, by definition, is ‘the inside part of a hand.’ I’ve encountered countless people who were using Haptic as their everyday gadget, and I couldn’t help from thinking that it was a little bit too big to be a ‘mobile’ phone. On the other hand, Haptic’s fully touchable system and its functions are still too useful to abandon. Thus, my final conclusion was that I wanted to make a Haptic – a full-touch cell phone that is compact enough to fit perfectly into people’s palms.
Just like how every store needs a sign, my phone – or should I call it my ‘product’ – needed a slogan.
The slogan that is going to describe my phone in one sentence, and that will be used as a guide for improvement is: “내 손안의 모든것.” (everything in my hands)
II. Objective
WIthout a purpose, even the most magnificent piece of work becomes meaningless. So before I started thinking about how the phone was going to look like, I thought of why, and for whom I am desinging this cell phone. After thorough contemplation, I decided to base my phone on simplicity and efficiency.
As a consumer, I’ve only used 2 phones; I used these two phones until I could naviga
te through the menus blindfolded. Thus, I can proudly say that I can analyze the ups and downs of each phones. Also, I was always interested in phones, so whenever I saw a phone that interested me, I picked it up, and saw what it could do, how it looked, and even thought about how it is attractive.
By experience and through hearing many people’s assessments of their phones, I learned that none of the phone can satiate the needs of every consumers. In other words, all phones have some functions that the consumers like, but also contains some ‘useless’ functions at the same time.
My goal is to ‘reduce’ such inefficiency. It not only discomforts the users, but also loses its purpose of being in the phone in the first place. If the phone and its functions become more efficient and relevant, people would be able to do more things with simpler, and lesser functions.
Pertaining to simplicity, I’m planning on improving the trivial functions and cutting down on the fancy stuff. Simple functions such as calendars, clock, memos, alarm clocks are more frequently used than functions such as ‘My Pet.’ Upon improving the ’simple’ functions such as listed above, the phone would be able to be considered more useful.
Cellphones have become a ‘mandatory’ gadget in people’s lives. As phones develop, the tastes of the consumers also develop. As the world gets busier, cellphones should also develop in a way that would be able to handle such busyness via efficiency.
