[Product Concept] Flexibility
There is a saying in Korea: “Redbean cake without its fillings (팥빠진 호빵)” – it refer
Flexibility
The word flexibility that refers to functions of a cellphone can mean very many things. Specifically, what I’m trying to emphasize is, as I’ve mentioned in my slogan (everything in my hands (palms) ), is that whoever owns the phone gets to do whatever they want to do with it.
One of the biggest dissatisfaction that I have against my cellphone is the fact that although it does have an mp3 player ‘function,’ it limits the users in a way that all the music files have to be purchased, converted, and transferred in a ‘designated’ method. Designation will kill off many customers, and flexibility will put a smile on the people’s faces.
For instance, the Iphone from Apple was so popular that it became a universally admired gadget. Now, I do understand that some part of its popularity is Apple’s brand power. However, I think that the flexibility that Iphone provides to its users is the most powerful source of its popularity.
Iphones play m
p3 ‘files’ WITHOUT any designated converting and transferring methods. Putting music in Iphone is just as easy as transferring music into normal mp3 players. Also, Iphones have something called ‘App stores’ that enables the users to download whatever ‘functions’ they want to their phones. This not only makes each individuals’ phones unique, but also incredibly efficient and useful.
I’m not trying to prove that the future generations of cellphones should all worship Iphone for its admirability. I’m saying, that Iphone will soon arrive in Korea, which will expose all the other existing cellphones in a grave danger of unbeatable competition. By allowing flexibility to Samsung’s (and other Korean phones) cellphones, such damage caused by competition can be reduced, if not prevented.
To be Continued.
