July 13th,
Today, I had the c
hance to meet my friends. I met two of my classmates to eat lunch together in Apgujeong. Despite how I never liked going to crowded places, just the fact that I got to meet my friends was enough to pump me up.
At the arrival, I spotted numerous cellphone shops putting up signs ‘no-more free phones.’ For those of you who aren’t familiar with the way cellphone sales work is Korea, the term might sound surprisingly weird. Basically, the purchase of a cellphone in Korea is directly related with two sides: the producers of the phones (LG, Samsung, etc.) and the telecommunication marketers (SKT, KT etc.). In other words, the price that a customer pays to purchase a phone is determined by both of them, unlike how in other countries, the prices are set like any other electronics.
Thus, a ‘free phone’ is the result of a ‘deal’ between the phone makers and the telecom
muncation marketers. A customer can get the cellhpone itself a free under the condition that they have to pay a certain amount of money each month for the various services that the telecommunications apply to the customer’s phone.
So I thought, ‘darn, how am I going to change my phone when I want to? Certainly my dad’s not the person who would buy me an expensive phone.’ The news was kind of depressing.
After a while of walking the busy streets of Apgujeong, I met my friends, and walked into the nearest restaurant. While we were waiting for the food the be ready, I was about to tell them about the YPM mission that I’m on – until I was cut off by both of their brags about their new phones.
Instantly I realized that they took the chance of ‘no-more-free-phone’ excuse to get their parents to buy them new phones. Apparantely, it worked for their parents, but not mine.
Although I have to admit that their ‘new’ phones aren’t the latest released models, they appeared pretty attractive. Interested, I set onto interrogate them on why
they chose the very phone. Luckily, the information they provided to me were extremely helpful to the development of the phone that I’m going to develop in the future.
First thing that was meantioned was APPEARANCE/DESIGN. Quoting my friend, his new phone seemed “downright sexy.” To customers – especially customers of young age, design is by far the most, if not one of the most, important factors in making a decision. I had this in mind already, but actually directly hearing from a person was a new experience.
Second thing was PRICE/AFFORDABILITY. Although products such as cellphones are usually purchased through parents, price seemed to play a big role. As a student, buying a new phone requires persuading the parents. Therefore, the higher the price, the higher chance of persuasion. From this, I derived a conclusion that I will be directly focusing on lowering the cost of production of my future phone at all costs. This way, I think my yet-to-exist phone becomes more re
al and possible.
It seems like everyday after I was elected to carry out my blog missions for YPM, a lot of things happen concerning cellphones. I consider myself as lucky, for I can learn a lot from these experience, not to mention how I think the blog mission from YPM was an excellent idea.
For a short notice, I will be blogging about my product concepts for this week. Hopefully, I will be updating everyday, and I will give you a glimpse of what ‘my’ phone is going to be. Stay tuned!